Privacy Policy

Last updated October 30, 2026

This policy explains how Fowler Automotive (“Fowler,” “we,” “us”) collects, uses, shares and protects personal information when you visit fowlerauto.com, contact one of our dealerships, or receive messages from us. Fowler Automotive is a family-owned group of dealerships in Oklahoma and Colorado, headquartered at 2721 36th Ave NW, Norman, OK 73072.

Information we collect

Information you give us

Contact details — name, email address, phone number and ZIP code when you ask about a vehicle, request a price, photos or a test drive, send a message, or ask for financing help.
Vehicle and shopping details — the vehicles you ask about, trade-in information (year, make, model, mileage, condition), appointment preferences and your questions.
Community requests — organization, event and contact details you send with a sponsorship or donation request.
Employment information — if you apply for a job, your application is handled through our applicant-tracking provider and its own privacy terms.

Information collected automatically

Device and usage data — IP address, browser and device type, pages and vehicles viewed, search filters used, referring site, and the date and time of your visit.
On your device — to save you retyping, this site keeps the name, email, phone number, ZIP code and contact preference you enter in a form (and, for service requests, your vehicle’s year, make, model, mileage and VIN) in your own browser’s local storage for 30 days after you last used them, then removes them. They stay on your device and are never sent anywhere until you submit a form. To remove them sooner, choose “Not you? Clear my details” on a form, send an opt-out request, or clear your browser’s site data.
Site activity — we record which buttons and next steps are used (for example, opening a payment estimate or a test-drive request), with a random visit ID rather than your name, to understand what helps shoppers and improve the site.
Session recordings — from time to time we may record a sample of visits to see how pages are used, such as where people click and scroll, so we can fix things that are hard to use. Everything typed into forms and chat is hidden in these recordings, and so are request confirmations. We don’t record visits from browsers that send a Global Privacy Control signal. Recordings are kept for a limited time and then deleted.

Information from others

We may receive information from vehicle manufacturers, lenders you choose to work with, vehicle-history and valuation services, and marketing partners, for example to confirm incentive eligibility or value a trade-in.

How we use information

To answer your requests: confirming availability, preparing out-the-door prices, valuing trade-ins, scheduling test drives and service, and helping with financing.
To complete and support purchases, registrations, warranties, recalls and service.
To send marketing about vehicles, offers and events if you’ve agreed to receive it. You can opt out at any time.
To run, secure and improve this website, including measuring which pages and features are used.
To comply with law, prevent fraud and protect our customers, employees and business.

The Fowler dealership you contact. Requests about a vehicle go to the store that has it; general requests go to the store you choose or the one nearest you.
Service providers who work for us, such as website hosting, customer-relationship (CRM) and messaging platforms, and analytics. They may use your information only to provide services to us.
Lenders and finance partners, only when you ask us to help arrange financing or a lease.
Manufacturers, where needed for warranty, recall, incentive and sales reporting.
Legal and safety — when required by law, to respond to legal process, or to protect rights and safety.
Business transfers — if a dealership or business is sold or reorganized, information may transfer to the new owner.

We do not sell personal information for money. Mobile phone numbers and text-message consent are never shared with third parties for their own marketing.

Cookies, analytics and advertising

We and our service providers may use cookies, pixels and similar technologies to remember your preferences, understand how the site is used, and show you relevant Fowler ads on other websites. Some state laws treat certain advertising uses as “selling,” “sharing” or “targeted advertising.” You can opt out of these uses on our opt-out page, and you can block or delete cookies in your browser settings. Where required by law, we honor Global Privacy Control (GPC) signals as an opt-out request.

Text messages (SMS terms)

If you give us your mobile number and opt in where requested, you agree to receive SMS/MMS messages from Fowler Automotive and its dealerships about your inquiry, appointment, transaction or, if you agreed, marketing offers. Message frequency varies. Message and data rates may apply. Reply STOP to stop text messages and HELP for help. Consent to marketing messages is not a condition of purchase. Carriers are not liable for delayed or undelivered messages.

Email

If you give us your email address, we may contact you about your inquiry and related products, services and offers. Every marketing email includes an unsubscribe link.

Financing and credit information

The financing request on this site asks a finance specialist to contact you; it is not a credit application. When you apply for credit with a Fowler dealership, that information is protected under federal financial-privacy law, and you’ll receive the dealership’s separate financial privacy notice explaining how it is used and shared.

Your choices and rights

Marketing: reply STOP to texts, use the unsubscribe link in emails, or tell any Fowler store.
Advertising cookies and “sale/share”: use our opt-out page or a GPC-enabled browser.
Access, correction and deletion: depending on where you live, you may have the right to know what personal information we hold about you, get a copy, correct it, or ask us to delete it. Email community@fowlerholding.com or use the opt-out page. We’ll verify your request before acting on it, and we won’t treat you differently for using these rights. If we decline your request, you may appeal by replying to our response.

Retention and security

We keep personal information as long as needed for the purposes above, including legal, tax and warranty record-keeping, and then delete or de-identify it. We use administrative, technical and physical safeguards designed to protect it, but no method of transmission or storage is completely secure.

Children

This site is not directed to children under 16, and we do not knowingly collect their personal information. If you believe a child has given us information, contact us and we’ll delete it.

Other websites

Our pages link to individual dealership websites, manufacturer sites, maps, job boards and other services. Their privacy practices are governed by their own policies.

Changes to this policy

We may update this policy. The “Last updated” date above shows when it last changed; significant changes will be highlighted on this page.

Contact us

Fowler Automotive · 2721 36th Ave NW, Norman, OK 73072
Email community@fowlerholding.com · or call any of our 11 stores.